Back when the Surface was announced many in tech media dismissed it, and many investors said Surface should be "killed off" (opens in new tab) as a relic of Ballmer's reign. The Surface, Surface Book, and HoloLens are examples of that forward-thinking innovation. They only create hardware after consideration of where the market is going to be, not where it is now." Returning to Torossian and the Le Point interview, he says that the Surface line is about evolving "new types of form factors." I wrote in late 2015 that "Microsoft is not about creating hardware for the sake of creating another thing. The HP Elite x3 is just the beginning of blurring the PC and phone distinction The question is what does come next and is Microsoft choosing the right path? That's up for debate. The idea that in five years we'll still have the same smartphone design and functionality despite the rapid progress being achieved is woefully misguided in my opinion. It is evident that mobile technology is evolving and converging. I have been bringing this topic up a lot on our podcast recently about what comes next after the smartphone. Truth be told, it is the only thing they can do if they're not giving up in the mobile arena. I think that statement is still genuine and very indicative of what Microsoft is betting on. And that's what I want our devices and device innovation to stand for." That is not something any other phone operating system or device can do. When I say, wow, that's an interesting approach where you can have a phone and that same phone, because of our universal platform with Continuum, and can, in fact, be a desktop. Even the phone, I just don't want to build another phone, a copycat phone operating system, even.""So when I think about our Windows Phone, I want it to stand for something like Continuum. We're doing that with features like Continuum. We're doing that with our innovation in Windows. That's what, quite frankly, anyone has to do to be relevant in the future. "Therefore, we have to be on the hunt for what's the next bend in the curve. Microsoft CEO Satya Nadella revealed some of this thinking in 2015 in an interview with Mary Jo Foley:
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